In the Mt. Washington Valley, shopping local isn’t just a choice, it’s a tradition. The White Mountain Independents is a coalition of small retailers who share a passion for community and authenticity. Our shops are filled with stories, from handmade crafts to unique discoveries curated with care. Together, we create experiences that connect neighbors and visitors alike. Supporting us means keeping the valley lively, welcoming, and full of the independent spirit that makes it shine.

Look for our blue flags - and thanks for shopping
local! 

Anytime of the year, our Universal Gift Certificates make great gifts! You pick the amount, in increments of $25.00, and your gift can be redeemed at one of 26 of our most popular local stores.

The gift certificates are emailed to you in real time - or to
any recipient you name. Just one gift. So many choices!