Shop the Blue Flags

Every White Mountain Independent store proudly flies a blue flag so you can easily locate the unique local and independently owned shops in The Mt. Washington Valley. But what does it mean to shop local? For every $100 you spend at one of our local businesses, $68 will stay in the community. When you spend that same amount at a national chain, only $43 stays in the community.


  Customers keep returning to our small, local shops because they're looking for an experience - the more unique, the better - and the outstanding customer service that comes from having the owner of the store on the premises.  In our world with its increasing homogenization, communities that preserve their one-of-a-kind businesses are preserving their town's distinctive character, which in turn helps to attract visitors to the area. 


Look for our blue flags - and thanks for shopping local!