Featured Retailer of the Month


Amber Dalton opened Spruce Hurricane in North Conway Village over 30 years ago with the help of her mom, Nettie Bennett, and the moral support of her dad, Alan, and her husband, Darrell. Their location remains the same today, across from Schouler Park in North Conway Village.

                                          Amber and her mom, Nettie

A lifelong resident of the area, Amber wanted to create a business that would be of interest to both locals and visitors alike with an interesting, unique mix of merchandise, most of which is exclusive to the store. 

As a child, she spent a lot of time with her grandparents, who owned a trading post in nearby Waterford, ME. She has fond memories of their shop, with its outdoorsy merchandise, and wanted to create something of her own where color, texture and artistry are combined in her distinct “mountain chic” style." 

The result is an eclectic ladies' boutique with fashion, outerwear, footwear & accessories, carrying lines like Brighton, M. Miller, Minnetonka Moccasin, Old Gringo boots and so much more. Her inventory includes handcrafted designs by renowned Navajo designer Artie Yellowhorse, who visits the shop twice a year to showcase her new lines.

“Part of the fun in today's world of internet shopping is that people still like to come and experience the village and explore the many fine items that we offer in our ladies' boutique store,” Amber says. “There's nothing like seeing and touching our merchandise in person to get the full experience, and we love helping our customers to find just the right, special item."