Featured Retailer

The Rugged Mill is the “Quality Outdoor Outfitter” that was established in June 2010 by locals, Matt & Carissa Fusco, in North Conway Village.  The decision to open The Rugged Mill began when the retail store in North Conway that Matt had managed for 10 years decided to go out of business. The timing was difficult because the decision coincided the “Great Recession,” and Matt and Carissa had a 2-year-old and a newborn at the time.  With limited job options, and under pressure to provide for his family, Matt decided to take his extensive knowledge of retail, put a business plan together, and “jump in” on the path of entrepreneurship.

The Rugged Mill was founded on the premise of providing top quality outdoor products and the Fuscos’ belief in providing the best customer service possible. The Rugged Mill offers some of the topmost recognizable outdoor apparel brands featuring Patagonia and including Pendleton, Kuhl, Arborwear, Outback Trading Co., Toad & Co., Dakota Grizzly, Royal Robbins & Kavu to name a few.

The store also carries an extensive selection of New Hampshire novelties and souvenirs, Puppie Love, Jeep apparel, Boston Sports apparel, funny tee-shirts, fashion accessories, blankets and throws, wool socks and so much more!

Some of their most popular items include Patagonia Trucker hats, Pendleton wool shirts and blankets, Northern Expedition chamois shirts and flannels, Hydro Flask water bottles, Outback Trading oilskin hats, Arborwear work pants and double thick sweatshirts, Douglas Cuddle Co. stuffed snimals, Kavu bags, A.T Storrs abalone jewelry, Jeep tee-shirts amd hoodies and Matt's personal favorite, Kuhl pants.  

Finally, be sure to check out The Rugged Mill’s salesroom with discounts of 20-70% off daily.

The Rugged Mill is located at 2633 White Mountain Highway....on Main St in North Conway Village, across from the train station, next to Badger Peabody & Smith Realty.

- Phone #: (603) 356-0490
- Website: www.theruggedmill.com
- Email: info@theruggedmill.com
- Check them out on Facebook, Twitter and Instagram